Privacy Policy

1. Data Controller

Concept-R Automotive (trading as Concept-R Performance), Unit 4 Networkcentre, Barlborough Links, Chesterfield, Derbyshire, S43 4WW ("we", "us", "our") is the data controller responsible for your personal data. Contact us at info@conceptr-performance.co.uk.

2. Information We Collect

We collect the following personal data when you submit a booking, contact, or quote request form on this website:

• Your name
• Email address
• Phone number
• Vehicle make, model, and registration year
• Service requested and any additional details you provide in a message

We also collect anonymous usage data through cookies and analytics tools (see Section 7).

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your enquiry or booking request
• To confirm and manage your appointment
• To provide after-service support (e.g., warranty reinstallation)
• To improve our website and services
• To communicate relevant service information with you (only with your consent)

We will never sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing

We process your data under the following legal bases as defined by UK GDPR:

• Contractual necessity: To process your booking and deliver the service you've requested.
• Legitimate interest: To respond to enquiries and improve our services.
• Consent: Where you have opted in to receive marketing communications.

5. Data Retention

We retain your personal data for as long as is necessary for the purpose for which it was collected. Booking and service records are retained for up to 6 years for warranty and legal compliance purposes. Contact form submissions are retained for up to 12 months unless you request earlier deletion.

6. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access: You can request a copy of the data we hold about you.
• Right to rectification: You can ask us to correct inaccurate data.
• Right to erasure: You can ask us to delete your data (subject to legal retention requirements).
• Right to restrict processing: You can ask us to limit how we use your data.
• Right to data portability: You can request your data in a machine-readable format.
• Right to object: You can object to processing based on legitimate interest.

To exercise any of these rights, email us at info@conceptr-performance.co.uk. We will respond within 30 days.

7. Cookies & Analytics

This website uses cookies and analytics tools to understand how visitors use the site. We use Google Analytics 4 (GA4) which collects anonymous data including pages visited, time on site, and device type. GA4 does not collect personally identifiable information. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

8. Third-Party Services

We may share your data with the following third-party services solely for the purpose of delivering our service to you:

• Google Analytics (anonymous site analytics)
• Google Maps (embedded map on our contact page)
• Email service providers (to send booking confirmations)

We do not share your data with any third party for their own marketing purposes.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website is served over HTTPS and form submissions are transmitted securely.

10. Children's Data

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this page periodically.

13. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint.

14. Booking Deposits & Cancellations

This section explains how deposits, confirmations, cancellations and refunds work when you book a service with us.

• Securing your booking: A booking is only confirmed once the required deposit has been received and we have issued written confirmation. Until then, the appointment is provisional.
• Deposits are non-refundable: Any deposit paid to secure a booking is non-refundable, unless Concept-R Performance agrees otherwise in writing.
• Cancellations and no-shows: If you cancel, do not attend, or are significantly late without reasonable notice, the deposit may be retained to cover lost time and reserved capacity.
• If we cancel: If Concept-R Performance needs to cancel or cannot provide the booked service, we will contact you and refund the deposit where applicable, or apply it to a rescheduled appointment.
• Balance payment: Any remaining balance is payable according to the booking terms agreed with you, usually on completion of the work.
• Changes: Please contact us as soon as possible if you need to change or cancel an appointment.

15. Contact Us

Concept-R Automotive (trading as Concept-R Performance)
Unit 4 Networkcentre, Barlborough Links
Chesterfield, Derbyshire, S43 4WW
Email: info@conceptr-performance.co.uk